FAQ
FREQUENTLY ASKED QUESTIONS
Frequently asked questions about taxi screen advertising, reach, pricing, and booking. The current offer is available in the Zagreb area.
Network and coverage
How many active screens are currently in the network?
The network currently operates 21 active screens, with expansion planned to 100 screens by the end of 2026.
Which cities are currently covered?
The current offer is available in the Zagreb area, with planned expansion to other cities across Croatia.
Rental model and pricing
How does the rental model work?
Campaigns are typically booked on a monthly basis, while screen count, ad duration, and booking scope are adjusted to the campaign goal and available budget.
What pricing range should I expect?
Entry packages start from 5 screens, while final pricing depends on screen count, spot length, and booking duration. We prepare the final offer around the specific campaign objective.
Is there a promotional offer?
Yes. A limited promotional offer is available for new advertisers with a minimum booking of 20 screens.
Can we start with a smaller test package?
Yes. It is possible to begin with a smaller package to test the channel, the creative message, and the campaign rhythm before scaling up.
Can a campaign be category-exclusive?
For selected campaigns, it is possible to discuss limiting competing advertisers within the same category, depending on timing, booking length, and available network capacity.
Reach and delivery
What is the estimated ad reach?
One screen running 8 working hours per day generates roughly 1,056 impressions per month. This is an operational estimate and depends on active screen hours, screen count, and campaign duration.
How do I know the campaign was active?
You receive a report on active screen hours as operational proof that the network was live during the campaign. Reporting can also be aligned with your team's internal needs when agreed in advance.
Do we receive reporting during or after the campaign?
We typically provide an operational summary after the campaign, while longer or higher-priority campaigns can include interim reporting if agreed in advance.
Creative and launch
What creative formats do you accept?
We accept video and static creative formats adapted for in-vehicle screens. If the material is not ready yet, we can provide format and readability guidance.
How long is a single ad spot?
A typical ad spot runs from 10 to 30 seconds, depending on the package and the communication goal.
How quickly can a campaign go live after approval?
In most cases, the campaign can go live quickly after approval and final material delivery, often within 48 hours.
What do you need from us to prepare the campaign?
Usually we need the final visual or video asset, the core campaign message, the preferred launch date, and a working budget range. If something is missing, we guide you through the preparation.
What does the process look like from inquiry to launch?
The process goes through a short inquiry, goal and budget definition, package proposal, confirmation of timing and creative, and campaign activation followed by operational reporting.
Next step
Still need an answer?
Send your question and we will come back with a concrete answer or an outline quote.